You know all the secret spots, the neighborhood legends, the worst potholes, the best coffee. You know where the needs are too, but also where the true helpers shine: it’s your local charities, filling gaps, building community, bringing hope.
There’s something special about the Coldest Night of the Year: it's a national event, but the money you raise stays in your community. Across the country, everyone’s walking and fundraising for an amazing local charity helping people experiencing hurt, hunger, and homelessness.
So, let’s gather for good! Bring together your friends, family, workplace, church, club, or community, and start a team, walk, fundraise, donate, volunteer, and share.
Bare your hat hair to declare you care. Whether you call it a winter hat, beanie, toque, or stocking cap, get out your phone and pull it off! No matter how staticky, messy, matted, unruly, or wild you look, show off your Coldest Night pride. It takes toque to tangle - release your hairbeast and let the creativity flow. Share it widely and we might just feature you in the next video!
Gathering feels good - let's do our hometown proud. Because it's cold out there.