How to Fundraise

Fundraising is easy at CNOY! Follow our five simple fundraising steps below:


Pro Tip: start with a small self-donation to show you’re in. It sets the tone and inspires others to give.


Step 1: Set up Your Fundraising Page

Your personal FundHub page is where donors give. Add a smiling photo, a short “why I’m walking” message (2–3 sentences), and a clear goal. Make it personal—people give to people.


Step 2: Write Your Fundraising Email

Great fundraising is honest and simple. Use the FundHub email templates, then make it yours and include your page link.


A strong email is:


Step 3: Use Get5 To Build Your List

Start with five people you know will cheer you on (that’s the Get5 strategy). Then add more names.


Think: family (parents, siblings, grandparents), friends (close pals, teammates, colleagues), community (neighbours, coach, teacher, faith/community contacts).

Need ideas? Check the Fundraising Ideas list for quick wins and creative asks.


Step 4: Ask Personally (no mass emails)

Send individual emails or texts—people respond to personal notes. Copy/paste your core message, then tweak the opening line and one detail so it feels truly for them. Follow up kindly a week later if you haven’t heard back.


Step 5: Say Thank You (right away)

Reply with a quick thank-you by email/text or a short call. Gratitude builds momentum now—and makes next year’s “yes” easier.


Bonus boosters


You’ve got this—small, personal asks add up fast.

Got questions about the Coldest Night of the Year USA?
help@cnoy.com | 1.877.743.3413